Privacy Policy

This Privacy Policy ("Policy") describes how 877be ("Platform", "we", "us", "our") collects, processes, stores, shares and protects the personal data of individuals ("User", "you", "your") who access or interact with the 877be website, mobile interface and associated gaming services available at 877be.cam.

877be is an English-language online gaming information and entertainment platform targeting Pakistani users. We are committed to handling your personal data with transparency, integrity and in accordance with the data protection obligations applicable under our international gaming licence jurisdiction.

By registering an account, using the platform, or continuing to browse 877be.cam, you acknowledge that you have read and understood this Privacy Policy and consent to the processing activities described herein. If you do not agree with this Policy, you should cease using the platform and contact our support team to request account closure.

This Policy should be read alongside our Terms & Conditions and our Responsible Gambling Policy, both of which are incorporated by reference into this document.

For the purposes of this Privacy Policy, the following terms carry the meanings set out below:

• "Controller" means 877be, the entity that determines the purposes and means of processing your personal data.
• "Data Subject" means any identified or identifiable natural person whose personal data is processed by 877be — in practice, any registered User or site visitor.
• "Personal Data" means any information relating to an identified or identifiable natural person, including but not limited to name, email address, phone number, IP address, device identifiers and payment details.
• "Processing" means any operation performed on personal data, including collection, recording, storage, retrieval, use, disclosure, erasure or destruction.
• "Processor" means any third-party organisation that processes personal data on behalf of 877be under a written data processing agreement.
• "Sensitive Data" means data revealing racial or ethnic origin, political opinions, religious beliefs, health data, biometric data or data concerning a natural person's sex life or sexual orientation. 877be does not intentionally collect Sensitive Data.
• "Third Party" means any natural or legal person other than the Data Subject, the Controller or any Processor acting under the Controller's authority.

877be collects personal data through several distinct channels. The categories of data we collect, and the primary source for each, are summarised in the table below:

877be uses the personal data it collects for specific, legitimate and defined purposes. We do not use your data in ways that are incompatible with the purposes described in this Policy. The key purposes are:

• Account Management: Creating, maintaining, verifying and securing your 877be account, including identity verification (KYC), password management and two-factor authentication setup.
• Service Delivery: Processing your bets, casino game sessions, deposits, withdrawals and bonus transactions. This includes real-time account balance management, bet settlement and cashier operations.
• Legal & Regulatory Compliance: Meeting our obligations under our international gaming licence, including anti-money laundering (AML) screening, politically exposed person (PEP) checks, sanctions list verification, age verification and responsible gambling monitoring.
• Fraud Prevention & Security: Detecting and preventing fraudulent activity, bonus abuse, multi-accounting, unauthorised access and other violations of our Terms & Conditions. Technical data including IP addresses and device fingerprints are used for this purpose.
• Responsible Gambling: Monitoring account activity for indicators of problem gambling behaviour, enforcing self-exclusion and account restriction tools, and communicating responsible gambling resources to users who have self-identified or been identified as at-risk.
• Customer Support: Responding to support queries, complaints, dispute resolution requests and feedback submitted through the Help Centre or live-chat function.
• Platform Improvement: Analysing aggregated, anonymised behavioural data to understand user engagement patterns, improve platform navigation and optimise the sports betting and casino product offering.
• Marketing Communications: Sending promotional offers, bonus notifications, product updates and sports betting alerts — but only where you have provided explicit opt-in consent. You may withdraw marketing consent at any time via account settings.

877be will never use your personal data to make fully automated decisions that produce significant legal effects on you without providing you with the opportunity to request human review of that decision.

Each processing activity carried out by 877be rests on one or more of the following recognised legal bases:

• Contractual Necessity: Processing required to fulfil the contract between 877be and you — i.e., to operate your account, settle bets, process deposits and withdrawals and deliver the gaming services you have registered to receive.
• Legal Obligation: Processing necessary to comply with mandatory obligations under our gaming licence, AML regulations, KYC requirements and responsible gambling rules imposed by our licensing authority.
• Legitimate Interests: Processing carried out in pursuit of 877be's legitimate business interests — including fraud detection, security monitoring, platform analytics and service improvement — where these interests are not overridden by your fundamental rights and freedoms.
• Consent: Processing based on your freely given, specific and informed consent — principally for marketing communications and non-essential cookies. You may withdraw consent at any time without affecting the lawfulness of prior processing.

877be does not sell, rent or trade your personal data to any third party for their own commercial purposes. We may share your data with carefully selected third-party service providers, but only to the extent necessary for them to perform specific services on our behalf and under binding data processing agreements that restrict their use of your data to the specified purpose only.

Categories of third parties we may share data with include:

• Identity Verification Providers: Licensed KYC and AML compliance partners who verify your identity documents, cross-check sanctions lists and perform age verification screening.
• Payment Processors: Licensed payment gateway providers who facilitate deposit and withdrawal transactions. They receive the minimum data necessary to process each transaction securely.
• Game Content Providers: Third-party casino game and sportsbook data feed providers whose software powers the games and markets available on the platform. Game session data is shared to enable real-time gameplay and bet settlement.
• Customer Support Technology: Live-chat and help-desk platform providers who host support communications. Chat transcript data is stored within their systems subject to their contractual data protection obligations to 877be.
• Analytics Providers: Anonymised, aggregated behavioural data may be shared with analytics service providers to support platform performance and usability improvements.
• Regulatory & Law Enforcement Authorities: 877be may disclose personal data to competent authorities where required by law, court order, or pursuant to our obligations under our gaming licence — including disclosures related to AML investigations, fraud reporting or responsible gambling interventions.

In all cases, data sharing is governed by formal contractual arrangements that require third parties to implement appropriate technical and organisational security measures and to handle your data strictly in accordance with this Policy and applicable data protection law.

877be uses cookies and similar tracking technologies (collectively, "cookies") to operate the platform, remember your preferences, detect fraud and, where you have consented, to deliver relevant communications. The categories of cookies used are described below:

• Strictly Necessary Cookies: Essential to the functioning of the platform. They enable session management, authentication, security token storage and basic navigation. These cookies do not require your consent and cannot be disabled without impairing platform functionality.
• Functional Cookies: Remember your preferences such as preferred language, display settings, last visited sports market and notification configuration. Functional cookies improve your experience but are not essential.
• Analytics Cookies: Collect anonymised data about how users navigate the platform — pages visited, session duration, click paths and error events. This data helps us identify usability issues and improve the platform. Analytics cookies are activated only with your consent.
• Fraud Detection Cookies: Used in conjunction with our fraud prevention systems to detect anomalous device behaviour, multi-accounting signals and bot activity. These operate under our legitimate interests basis.

You can manage your cookie preferences at any time through the cookie settings panel available on the platform. Please note that disabling certain cookies may affect the availability or performance of specific platform features. Clearing browser cookies will also clear any session you have active on the platform and may reset your stored preferences.

877be retains personal data only for as long as necessary to fulfil the purposes described in this Policy, or as required by applicable legal, regulatory or licence obligations. The following general retention periods apply:

Upon expiry of the applicable retention period, personal data is either securely deleted or irreversibly anonymised so that it can no longer be associated with any individual. Data held for regulatory compliance purposes cannot be erased before the mandatory retention period expires, even if you submit a deletion request.

As a Data Subject, you hold a number of rights in relation to the personal data 877be processes about you. These rights are described below. To exercise any of them, contact our support team via the Help Centre or by emailing [email protected].

877be will respond to all valid data subject requests within 30 calendar days of receipt. In complex cases we may extend this by a further 60 days, in which case we will notify you of the extension and the reason for it. We may need to verify your identity before processing any request.

877be implements a layered set of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, alteration, disclosure or destruction. Key measures include:

• Encryption in Transit: All data exchanged between your browser and 877be servers is transmitted over TLS (Transport Layer Security) encrypted connections. Pages are served exclusively over HTTPS.
• Encryption at Rest: Sensitive personal and financial data stored on 877be servers is encrypted at rest using industry-standard symmetric encryption algorithms.
• Password Security: User passwords are never stored in plain text. They are processed through a secure one-way hashing algorithm with per-user cryptographic salts before any storage occurs.
• Access Controls: Access to personal data within 877be's internal systems is restricted on a need-to-know basis, enforced through role-based access controls and multi-factor authentication for staff accounts.
• Penetration Testing & Audits: 877be conducts regular security audits and works with independent security professionals to identify and remediate vulnerabilities.
• Incident Response: 877be maintains a data breach response plan. In the event of a data security incident that is likely to result in a high risk to your rights and freedoms, we will notify you without undue delay in accordance with our regulatory obligations.

Despite these measures, no online platform can guarantee absolute security. You also have a responsibility to protect your account — use a strong, unique password, enable two-factor authentication and never share your login credentials with anyone. 877be will never ask you for your password via email or live chat.

877be is strictly an adults-only platform. Access to and registration on 877be is prohibited for individuals under the age of 18, or the higher minimum age required by the operator or licence jurisdiction applicable to the user's location.

877be does not knowingly collect, process or store personal data belonging to individuals under the applicable minimum age. Age verification (KYC) is performed on all accounts prior to the processing of any withdrawal and at any other point where 877be deems it necessary.

If 877be becomes aware that personal data has been collected from a minor, that data will be deleted immediately and the associated account permanently closed. Any balance held in the account will be reviewed in accordance with applicable regulatory obligations before any determination on return is made.

877be operates as an international platform and, as a result, your personal data may be transferred to and processed in countries other than Pakistan. This includes the jurisdiction in which 877be holds its gaming licence, as well as the countries in which our technology infrastructure, payment processors and third-party service providers are based.

Where personal data is transferred outside of its country of origin, 877be takes steps to ensure that adequate safeguards are in place to protect that data, including:

• Contractual arrangements with receiving entities that impose data protection standards equivalent to those applicable under our licensing jurisdiction.
• Transfer to countries recognised as providing adequate levels of data protection by the relevant regulatory framework.
• Standard contractual clauses or other legally recognised transfer mechanisms where required.

By registering an account on 877be, you acknowledge that your personal data may be transferred and processed internationally as described in this clause. If you have questions about the specific countries to which your data may be transferred, please contact our support team.

877be reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, licensing requirements or platform features. When material changes are made, we will:

• Update the "Last Updated" date displayed at the top of this page.
• Display a prominent notice on the platform homepage or within the account dashboard for a minimum of 7 days prior to the changes taking effect.
• Where feasible, send an email notification to the address registered on active accounts informing them of the key changes.

Your continued use of the 877be platform after any updated Privacy Policy has been published and the notice period has expired constitutes your acknowledgement of the revised Policy. If you disagree with any material change, you should cease using the platform and submit an account closure request before the revised Policy takes effect.

We encourage you to review this Policy periodically. Minor, non-material changes such as typographical corrections, clarifications or structural reorganisation that do not affect your rights or our processing activities may be made without advance notice.

For any questions, concerns or requests relating to this Privacy Policy or the processing of your personal data by 877be, please contact us through one of the following channels: